Jewelry Atelier website created in 2010. |
Global Orthopedic Solutions
West Coast Fits Apparel Co.
Habitat Gardens & Eco Landscapes
Santa Cruz Landscape & Maintenance
Interrogation Hub Brand Identity Design
Interrogation Hub Brand Identity Design created in 2012. |
Santa Cruz Entrepreneurs Logo Design
Santa Cruz Entrepreneurs Linked in Group logo Design created in 2012. |
Iota Microgifting Brand Identity Design
Iota Microgifting Brand Identity Design created in 2012 at TechRaising. |
Supply Shift Brand Identity Design
Supply Shift Brand Identity Design created in 2012 at TechRaising. |
Sweet Organics Brand Identity Design
Sweet Organics Berry Farm Brand Identity Design created in 2012. |
Otto Brew 2012 Logo – Brand Identity Design
Otto Brew 2012 Brand Identity Design created in 2012. |
Otto Brew 2011 Logo – Brand Identity Design
Otto Brew Logo – Brand Identity Design created in 2011 at TechRaising. |
Computer Center Santa Cruz Brand Identity Design
Computer Center Santa Cruz Brand Identity Design created in 2011. |
Health Alchemy Kitchen Logo Design
Health Alchemy Kitchen Logo Design created in 2011. |
Web Worx Santa Cruz Logo – Brand Identity Design
Web Worx Santa Cruz Logo – Brand Identity Design created in 2011. |
SMR Knowledge Logo – Brand Identity Design
SMR Knowledge Logo – Brand Identity Design created in 2011. |
Jet-Pro Showers Spas Logo – Brand Identity Design
Jet-Pro Shower Spas Logo – Brand Identity Design created in 2010. |
Central Coast Cotillion Logo – Brand Identity Design
Central Coast Cotillion Logo – Brand Identity Design created in 2010. |
Froshman, Billings & Lewandowski Logo – Brand Identity Design
Froshman, Billings & Lewandowski Logo – Brand Identity Design created in 2010. |
West Coast Fits Logo – Brand Identity Design
West Coast Fits Apparel Co. Logo – Brand Identity Design created in 2009. |
Santa Cruz Telecom Brand Identity Design
Santa Cruz Telecom Logo – Brand Identity Design created in 2009. |
XtremeFotos Brand Identity Design
XtremFotos.com Logo – Brand Identity Design created in 2009. |
Clocktower Arts Logo Design
Clocktower Arts Log Design created in 2009. |
GiveMeAPing.com Logo – Brand Identity Design
GiveMeAPing.com Logo – Brand Identity Design created in 2009. |
Santa Cruz Geeks Logo Design
Santa Cruz Geeks Logo Design created in 2009. |
Habitat Gardens Logo – Brand Identity Design
Habitat Gardens & Eco Landscapes Logo – Brand Identity Design created in 2009. |
Garret’s Painting Logo – Brand Identity Design
Garret’s Painting Logo – Brand Identity Design created in 2008. |
Dr. Ballan Tuck DDS Logo – Brand Identity Design
Dr. Ballan Tuck DDS Logo – Brand Identity Design created in 2008. |
Williams Interactive Media Group Logo – Brand Identity Design
Williams Interactive Media Group Logo – Brand Identity Design created in 2008. |
Vedder Painting Logo – Brand Identity Design
Vedder Painting Logo – Brand Identity Design created in 2008. |
Santa Cruz Business Connect Logo – Brand Identity Design
Santa Cruz Business Connect Logo – Brand Identity Design created in 2008. |
Green Light Jerky Logo – Brand Identity Design
GreenLight Jerky Company Logo – Brand Identity Design created in 2008. |
Vogler Construction Inc. Logo – Brand Identity Design
Vogler Construction Inc. Logo – Brand Identity Design created in 2007. |
JC Window Cleaning Logo – Brand Identity Design
JC Window Cleaning and Gutter Clearing Logo – Brand Identity Design created in 2006. |
West Coast Cranes Logo – Brand Identity Design
West Coast Cranes Logo – Brand Identity Design created in 2006. |
Michael McDonald Realtor Logo – Brand Identity Design
Michael McDonald Realtor Logo – Brand Identity Design created in 2006. |
Independent Enterprises Incorporated Logo – Brand Identity Design
Independent Enterprises Incorporated Logo – Brand identity Design created in 2006 |
The Critical Ear logo – Brand Identity Design
The Critical Ear logo- Brand Identity Design created in 2005. |
Santa Cruz Landscape logo – Brand Identity Design
Santa Cruz Landscape & Maintenance Logo – Brand Identity Design created in 2005. |
A Brit of Trivia Logo – Brand Identity Design
A Brit of Trivia Logo – Brand Identity Design created in 2005. |
Siers Construction Logo – Brand Identity Design
Siers Construction Logo – Brand Identity Design created 2004 |
Shift Motocross Logo – Brand Identity Design
Shift Motocross Logo – Brand Identity Design created in 2002 for Fox Racing in Morgan Hill California. |
Maragos Millwork & Design Logo – Brand Identity Design
Maragos Millwork & Design Logo – Brand Identity Design created in 2000. |
Bruce Mechanical Logo – Brand Identity Design
Bruce Mechanical Logo – Brand Identity Design created in 2000. |
Central Coast Cotillion Ad
Floortrends, inc. Advertising Flier
Schafer Design is Part of Historic Publishing Event
Publishing history was made recently with the release of LOGOS 1, the first-ever “creative compilation” produced exclusively as an eBook. Schafer Design is one of just over 200 firms from all over the world with work included in LOGOS 1.
When Amazon.com introduced the kindle reader in late 2007, the move to eBooks began. In less than four year, Amazon was selling more eBooks than hard-cover and soft-cover books combined. Until very recently, all eBooks were black and white, with type only.
But now, David E. Carter is producing full-colo eBooks, loaded with hundreds of examples of outstanding creative work – exclusively as digital editions.
Carter, who created over 110 “creative compilations” on logos, graphic design and advertising as ink-on-paper books, is the top-selling producer of books in the history of graphic design. Now, he has released eight new graphic design eBooks through his company, Bright Books. The full-color eBooks can be viewed on an iPad, Kindle Fire, other tablet devices, or on any computer.
For Carter, the most exciting thing about eBooks is the economics of the new media. “My old books used to cost $49.95. My new books are under $10,” he said. “This is a game changer for creative compilation books directed to creative people. They are now very affordable.”
Carter founded Bright Books in March of 2010, a month before Apple’s ipad was released. ” Once the kindle came out, it was inevitable that eBooks would eventually have color,” Carter said, “and I wanted to be the first mover in eBooks for the graphic design world.”
He Has realized that goal with his eight new books, which focus on logos, posters and Graphic Design. He will produce 13 more eBooks for the creative world by the end of 2012. The new books are available for instant purchase and download through http://www.brightbooks.com. The site also offers free 20-page sample downloads of each book.
Award Winning Logo Design
Schafer Design recently submitted several brand logos into David E. Carters Trademarks USA publication. This is a very prestigious publication, only three of the designs that were submitted won award certificates for Outstanding Logo Design.
Here they are……..
1. Santa Cruz Geeks Logo… 2. Jet-Pro Shower Spas Logo….. 3. Dr. Ballan Tuck Logo
Helpful Branding Tips for Small Businesses!
Step One – Define Your Needs & Objectives.
• Define Your Needs & Objectives.
• What are your overall business and marketing goals?
• What would you like to achieve qualitatively and quantitatively?
• What is your brands identity?
• Do you need or have a corporate ID in place?
• What role will various promotional tools play. ie; your website, online marketing, sales materials, public relations etc?
• Do you have a budget for marketing and new marketing initiatives?
Step Two – Paint a Picture of Your Customer
• Who are your ideal customers?
• What are their demographics?
• What attitudes do they have about your product category?
• What are their problems, wants and emotional needs that your product or service meets?
Step Three – Assess Your Competition
• Who is your best competition?
• What are their strengths and weaknesses?
• How do they position themselves?
• What are your strengths compared to the competition?
Step Four – Create a Compelling Marketing Campaign
• What will the elements of your marketing campaign be?
• What do you want to accomplish with each element?
• For your website, what functionality should it have?
• How will you measure success for your marketing in general and for each promotional tool?
Step Five – Identify Your Creative Strategy & Key Message
• To create your positioning statement: How do you uniquely solve an urgent need of your customer and prospect?
• To create an effective Corporate ID: What do you want your logo to convey in terms of style, tone, main message and colors?
• To create compelling messaging: For each distinct audience, what are the key messages that will engage them emotionally and motivate them to do business with you?
written by Patti Bond, bondmarcom.com
What Makes a Great Logo Design?
A Great Logo Design is distinctively original, practical, recognizable from afar, graphically powerful, simple in its form and function and conveys a message to the viewer. An effective logo typically has an intended message that it communicates to the viewer. It should be printable at any scale and be effective in black and white. A great logo usually comes down to a great artistic concept, with great graphical execution.